Now this one sits light – on your tummy and your soul. ❤
It’s Cholesterol – free.
It’s Gluten – free.
It’s Trans Fat – free.
It’s won the PETA (People for Ethical Treatment of Animals) Vegan Food Awards, 2013 & 2014.
And, what’s more – it is delicious to boot.
WhiteCub DairyFree IceCream is a brand owned by Compassionate Choices Pvt. Ltd and offers India’s first Vegan and Gluten Free range of ‘ice-creams’. An increasingly popular choice with those looking for healthier & lighter alternatives to regular brands, it scores over competition in that since the entire range is gluten-free , there is no chance of gluten cross-contamination.
Their products are tested and validated by the FICCI Research Analysis Centre.
And, like me , if you are thinking, ” What’s behind the name?”, its inspired by the ‘coolness’ of white and the loving compassion that animal babies evoke in people. Awwhh! It is also a tribute to the efforts of Linda Tucker who works towards the eradication of canned hunting of White Lions in Africa.
So, here’s how WhiteCub roars.
I sampled three flavours – Strawberry Crush , Mango Moments and ChocoHeaven. Though Strawberry Crush ,Blueberry Nights and ChocoHeaven are their best-sellers , summer-time is Mango Moments time!
What’s an icecream taste test without kids sampling it ? Seriously! So my two brats had a go too.
First thing you notice is the lightness. It is a light ice-cream that leaves no traces of post-indulgence fullness. That’s dairy-free at work for you.
Next, the texture is suitably creamy unlike what you may expect from a dairy-free product and voila! the creaminess is achieved with plant-based milks instead of dairy!
And of course , it tastes deliciously decadent (without the decadence). I would especially vote for the Mango Moments and the Strawberry Crush which was much like the real deal, oozing fruity-ness (if there is such a term).
ChocoHeaven is a super-healthy, sugar free flavour i.e.it is Date -sweetened and free of all table sugar. So do not expect the usual, sweet chocolate-y taste.
Notching up its health-quotient is the recent removal of Liquid Glucose (L.G.) from its ingredient list , generally added by most frozen dessert / ice-cream makers for texture buildup. It is a great choice for those looking at avoiding sugar and for diabetics.
Gaining popularity with all kinds of ice-cream lovers in the city – WhiteCub products are especially sought out by consumers with Dairy/Lactose Intolerance ,the Gluten Allergic, followers of the Casein & Gluten free diet and those who prefer light,’clean’, healthy indulgences.
Here’s a quick overview.
Flavours : Vanilla Mist, Strawberry Crush, Mango Moments, Sinful Chocolate, Butterscotch, Blueberry Nights and Choco Heaven All flavours are available in 500ml tubs and the price ranges from Rs.310- Rs.450.
Find them at : Godrej’s Nature’s Basket Stores, Foodhall stores (Delhi NCR), Le Marche (South Point Mall & Galleria Market), The Exchange Store (near Civil Lines Metro Station), The Taste (Defence Colony), Gourmet Store (Hauz Khas Market), Bombay Fruit Mart (Khan Market)
Soul Fe(a)st, anyone? 🙂
An additional nugget – In case anybody has been diagnosed as allergic to dairy or is lactose intolerant and is fretting over dietary choices, don’t. Just give a call to Sonal, the lady behind the brand and she will be happy to offer a complimentary diet-guidance /counselling over phone!
Bon Appetit and stay lush !