Recently in New York, I was amazed at the sheer variety of makeup products of all types, shapes, colours , sizes lining up shelves and aisles at pharmacies , department stores and beauty outlets. Sure, the choice is va-va-voom but one cannot ignore that it’s also a humongous amount of synthetic chemicals promising transformation from Plain Jane to JLo, at a very toxic cost.
That said, the west does have a fast growing tribe of clean-beauty converts and a niche market going mainstream in terms of natural bath,body and makeup products.
So while we are eating our organic vegetables , working out a sweat on the morning runs and generally meditating our way through crazy life situations , how about a closer look at our vanity box? While we do have a choice of switching to all-natural soaps, shampoos and lotions – but color makeup? Nada.
Till, Ruby Organics.
A brand offering an all-clean and effective range of makeup staples – bronzers, concealers, blush, eye-shadow , lip crayons, lip balms! As their website claims ‘used only natural and organically sourced ingredients to develop an entire range of makeup staples, and additionally infused the products with bio-active ingredients that will nourish and care for your skin’.
We tested a couple of their products and here is the low down on the ‘Illuminate Creme Blush’ ( highlighter for cheeks and brow-bones) and the ‘Poppy Pink Creme Blush’ ( a creamy textured blush).
First up – the highlighter that is so lit. Literally. A little did go a long way!
The highlighter is great for a natural glow-y sheen and an overall tanned look. The website also has helpful videos on how to apply the product. The texture is smooth and product spreads easily, leaving behind just the right kind of dusky , dewy shine !
Ingredients : Kaolin, Zinc stearate, Jojoba oil, Castor oil, Shea Butter, Cocoa butter, Tocopherol, Beeswax, Candelilla Wax, Carnauba, Isopropyl myristate, BHT, Pongamia Pinnata seed extract.
May contain: [+/- pearl, mica, titanium dioxide ci 77891, iron oxides ci 77492, ci 77491, ci 77499].
Price :Rs.1,100 for a 7g jar
We then tried on the ‘Poppy Pink’ Creme Blush – a bright, pigmented cream-y blush for a healthy glow. With nourishing clays, oils and mineral colors- we loved the the ‘fresh from an early morn mountain hike’ look. The color is a tad bright ,esp if you are looking at a pink-pink tone, so go a little easy with the product quantity that you dab.
Ingredients : Talc, Kaolin, Zinc stearate, Lanolin, Jojoba oil, Castor oil, Shea butter, Cocoa butter, Tocopherol, Beeswax, Isopropyl myristate, BHT, Pongamia pinnata seed extract
May contain: [+/- mica, titanium dioxide ci 77891, lake ci 15850:2].
Price : Rs.1,100 for a 7g jar
For more on the brand, their entire range of powder eye shadows, lipstick crayons , concealers and how to use their products with helpful video tutorials , visit their website at Ruby Organics or Facebook Page.
Are you excited about synthetic chemical free , clean makeup ? Let us know in the comments below! Stay Naturally Lush, beautiful!